Car magnets are an great, innovative and effective way to market yourself. Whether you need a car magnet for your business, school, sports team or church group, the process is simple; however, there are some important design elements to keep in mind in order to ensure you’ll get a return on your investment. A poorly-designed car magnet won’t get noticed (at least not for the right reasons), and in turn won’t have the desired effect. To get the most out of your car magnet design, consider these five tips:
1. Ideal Size. Make sure to create your design at the appropriate size so that it won’t have to be enlarged for the final print. (Better to design too large than too small.) 18″ x 24″ and 12″ x 24″ are popular sizes, but every vehicle is unique. Measure the area on your car where you’d like to display a magnet and confirm your final design dimensions. Choose a flat, smooth area of your vehicle for magnet placement.
2. Simplicity. Keep in mind that car magnets are only viewed briefly by passing motorists and slightly longer at stoplights or when your vehicle is parked. Limit the elements and text on your magnet design to just the essentials. Go for impact and keep it simple; don’t try and cram too much into the design, or viewers won’t be able to read it.
3. Contrasting Colors. Choose a background for your sign that is in contrast to the color of your car. Text or graphics should be hues that contrast with the magnet background color. Bright colors can be effective, but high-contrast is often enough to grab attention. Make sure your contact information in particular (such as your phone number and website URL) are especially bold and easy to read.
4. QR Codes. QR stands for “quick response,” and QR codes are those square, digital-looking black and white graphics you’ve been seeing around town; they are read by an app on the viewer’s phone. Just about everyone has a smartphone these days, and including a QR code on your car magnet can make it easier for new customers to connect with you. Include a bold QR code on your car magnet to help guide new customers directly to your website. You can use www.kaywa.com to generate custom QR codes.
5. Multiple Magnets. One car magnet design is nice, but if you take the same route around town a lot, create a few different magnets styles that each display a variety of offers or aspects of your business. If the same people see the same magnet on your car day after day, after awhile they will just tune it out. Make a few designs that are distinct from one another so you’re sure to get noticed.
It’s hard to think of a better way to market your business locally for such a reasonable cost than with car magnets. Even the largest of them cost less than most print display advertising; just make sure you maximize your investment by designing magnets that really work. These five tips can help get you on the right track. Contact LogoMagnet.com / Turner Graphics Corp if you have any specific questions or fill out our design form today!
