Hosting a fundraising event is one of the best and most effective ways to raise money and spread awareness to a cause, foundation or a business. People usually give generously to non-profit and for-profit organizations that are trying to make a positive difference in some way. However, a lot of effort goes into planning and executing a successful fundraiser. You have to think about everything from where the event will be held to the type of products and activities you have to offer; the products and activities need to be attractive enough to encourage potential givers to give.
Items such as car magnets, t shirts and key chains are among the top fundraising items available; they are customizable, fun and useful, which make them very appealing. And the fact that you are offering items that showcase your cause will encourage awareness long after the event is over. Of course, the only way to get people to come to your event is to first promote and advertise. Below are a few useful tips for promoting your fundraiser.
Tips for Promoting Your Fundraisers:
Advertise in the Local Newspaper: Run ads in your local newspaper at least 2 months prior to the event. Make sure to let the readers know everything about your affair such as where it will be held, the date and times, the cause you are supporting and the fun products and activities involved.
Advertise Online: The whole world has gone digital, so advertising online is a no brainer. Using mediums such as blog posts, newsletter, banner ads and social media to promote your fundraiser will get people talking. You can create a Facebook event page and send invites to your Facebook friends and send out daily tweets and ask your followers to retweet.
Handout Flyers: Public places such as libraries, restaurants, schools and supermarkets encourage the posting of flyers, so take advantage of that. Also, place flyers in mailboxes and hand them out to passersby’s.
Make a Video: Make a video about the event letting people know all the where’s, when’s and why’s about the event, then promote your video on social media and on your website.
Enlist Help: Promoting a successful fundraiser event by yourself may be quite difficult, so enlist the help of your friends, family and fans to help you promote. Ask them to share on their social media pages and in their workplaces.
Get Great Sponsors: It is a great idea to partner with quality local businesses, this type of partnership will create a win win situation; the business will sponsor products or services to your event and advertise and you will get great items to giveaway to top donators in addition to your car magnets and t shirts.
Book Quality Entertainment for your Event: Enlist great local entertainment for your fundraiser such as speakers and musicians. The entertainment will promote to their friends, family and fans which will encourage more people to attend.
Fundraising doesn’t have to be an overwhelming effort; in fact, fundraising can be fun, exciting and successful all you need is great items, a positive cause and a lot of people willing to give.
